Yellow journalism is a term used to describe the type of journalism found in tabloids. Yellow journalism began around 1895 to 1898 with Joseph Pulitzer’s New York World and William Randolph Hearst’s New York Journal.
“Frank Luther Mott (1941) defines yellow journalism in terms of five characteristics:
- Scare headlines in huge print, often of minor news
- Lavish use of pictures, or imaginary drawings
- Use of faked interviews, misleading headlines, pseudo-science, and a parade of false learning from so-called experts
- Emphasis on full-color Sunday supplements, usually with comic strips (which is now normal in the U.S.)
- Dramatic sympathy with the "underdog" against the system.”
Tabloids are small-format newspapers filled with simple, lurid and sensationalistic news that is normally focused on celebrities or personalities and gossip. Tabloids content can border on defamatory and the content is printed as truth because someone said it was true. As long as the writers have an “expert” or “witness” to confirm what they want them to confirm it is written as truth. Some tabloids in the USA include: Star, Sun, The Globe, The National Enquirer and The National Examiner.
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